Scott Hommel
7/29/2013
CMSY-129-N091
Portfolio
Assignment 9
E-Commerce
AOL co-founder Stephen M. Case started the
Revolution growth fund with two former colleagues, investing $40 million in
Bigcommerce. An e-commerce startup, the software of Bigcommerce "helps
companies create and manage online stores." A firm believer in the future
of e-commerce, Mr. Case states that "now every entrepreneur can have
Amazon-like e-commerce capabilities."
The Revolution growth fund has also
invested in Optoro, a Maryland-based startup that helps brick and mortar retail
shops sell unsold or returned goods online. Mr. Case and the Revolution growth
fund are focused on a different type of e-commerce than B2C sites like Amazon.
This article relates to the chapter 9 reading in regards to e-commerce and B2B
electronic exchange. This article illustrates how far e-commerce has come, and
where it might be headed in the foreseeable future.
When I typically think of e-commerce I
think of B2C sites, such as Amazon.com and MusiciansFriend.com. It's
interesting to read about another form of e-commerce, businesses selling to
entrepreneurs and other businesses. I think Stephen Case is right, Bigcommerce
may be the next big thing to hit the internet. We live in a DIY age where more
and more people are starting their own businesses, selling goods online, and
using resources such as Ebay and other online auction sites to earn a living.
Providing these entrepreneurs with the software to create a better e-commerce
experience would seem to be a very lucrative investment. I had never heard of
Bigcommerce before reading this article and I'll be sure to pay attention to
them and any other Revolution growth fund future endeavors in the news.
Works
Cited
Alden, William. "Revolution Fund Invests $40 Million in
E-Commerce Start-Up."DealBook. The New York
Times, 25 July
2013. Web. 29 July 2013. <http://dealbook.nytimes.com/2013/07/25/revolution-fund-invests-
40-million-in-e-commerce-start-up/?_r=0>.
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